SEO VS Paid Advertising

So this is an age old question and in this post I’m going to be giving my own opinion on the matter. SEO is ranking organically in the search engines. Paid advertising is contantly paying a platform to expose your product. Both have their pros and cons.

SEO

SEO is free to do but is extremely slow to bring in traffic. Don’t expect any traffic from Google for at least 6 months and don’t expect any significant rankings or sales for at least a year. And this is if you know what you’re doing. 

Yup, SEO is super slow. But once you’re up in the rankings, you can expect steady streams of traffic if you did the SEO the correct way and not spamming the internet. 

Paid advertising

 

With paid advertising you’re having to pay for every eye ball or click. Paid advertising is much easier to scale and calculate a return on investment. Expect to lose money with paid advertising before making a penny in return. But to be fair, if you want to make money, you need to be prepared to lose money. 

Once you stop feeding the platform money, your exposure stops.

If you want fast results, go with paid ads. If you want free traffic and don’t want to spend any money, go with SEO.